¿Alguna vez escuchaste la frase “no vendas productos, vende soluciones”? A menudo, quienes dirigen una PyME se dan cuenta de que el verdadero desafío no es simplemente comercializar un producto —sea un dulce de leche artesanal o una plataforma de software de punta—, sino crear y optimizar un embudo de ventas que lleve a clientes […]
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